Case Study

We’re celebrating 80 years of Cheerios with The Mint!

‘Always Oats’ is a mixed media medley, produced by Carbon and directed by Carbon’s Ian Bradley to mark 80 tasty years of Cheerios-filled mornings!

To set the look, we dove back 80 years to the early days of the brand & traveled up to present day — our designers had a blast mashing up characters, typography, textures, and styles.

Credits

Carbon

• Creative Director Ian Bradley
• Executive Producer Derek Goldsmith
• Producer Lauryn Grimando
• CG Lead Dan Fine
• Colorist Julien Biard
• 2D Lead Matt Beharry
• 2D Artist Seba Munoz
• 2D Artist Sarah Bocket
• 2D Artist Tommy Wooh
• 2D Artist Vivian Kim
• 2D Artist Justin Harder
• 2D Artist Jordan Taylor
• Lead Flame Michael Anderson
• FX Ryan Hussain
• Nuke Jen Howard

External

• Brand Cheerios
• Agency The Mint
• Group Creative Director Tess Nyberg
• Producer Debra Lustig
• Senior Art Director Lindsey McKee
• Creative Jacob Guenther

Styleframes

Did you know…

Cheerios was originally called Cheeri-oats, and they’ve always been made with 100% whole grain oats? Keep an eye out for flying “O’s” and swaying stalks, complete with handcrafted texture throughout.

Jumping back in time

Our ripped paper motif and vintage inspired typography are like flipping through a scrapbook, or peeking into the Cheerios archives — what better way to celebrate 80 years of waking up with Cheerios? Here’s to 80 more!