Case Study
Fun is the name of the game in FanDuel’s new ‘Make Moments More’ campaign, featuring rapid-fire design and animation from Carbon. Directed by TWIN through Rakish, the Wieden+Kennedy New York piece mixes our bespoke type design and VFX with live action sports and epic moments.
From cel animation and motion graphics to character animation and VFX, each typeface style was crafted to match the sport it highlights. Let the games begin!
Carbon
- Creative Director/Lead Designer Marc Smith
- Executive Producer Matt McManus
- Producer Nathan Lueptow
- Lead Flame Artist Michael Sarabia
- Lead 2D Artist Pete Mayor
- CG Artist Patrick Arrington
- CG Artist Wes Kandel
- CG Artist William Sales
- 2D Artist Marc Smith
- 2D Artist Katrina Zimmerman
- 2D Artist Ema Saric
- 2D Artist Shervin Etaat
- Flame Artist Mark Youngren
- Flame Artist Ed Nichols
- Flame Artist Mark Anderson
- Flame Artist Connor Mullaney
- Flame Artist John Price
- Flame Artist Hannah Barnes
- Designer Agustina Gastaldi
- Designer Victor Bregante
- Designer Tom Armand
- Designer Tyler Gibb
- Designer Luca Ionescu
- Animator Marc Smith
- Animator Katrina Zimmerman
- Animator Ema Saric
- Animator Shervin Etaat
- Nuke Alejandro Taylor
External
- Brand FanDuel
- Director TWIN
- Production Company Rakish
- Executive Producer Preston Garrett
- Producer Keeley Gould
- Director of Photography Billy Peña
- Agency Wieden+Kennedy New York
- Creative Director Gerard Caputo
- Copywriter Macie Soler-Sala
- Art Director Krish Karunanidhi
- Senior Agency Producer Sam Kilbreth
- Executive Producer Dave Lambert
- Editorial Company Whitehouse Post
- Editor Adam Marshall
- Executive Producer Caitlin Grady
- Producer Ryan Smith
- Color The Mill
- Colorist Mikey Rossiter
- Outsource CG (Creature Build) Origami Dollar
Practice Makes Perfect
Type exploration + Motion Madness
The Playoffs
Final Film
