Ambassador’s Director’s Cut

Case Study

Carbon were delighted to collaborate with Lululemon once again, working direct to client to create a series of 10 :30” films focusing on their featured Ambassadors. We utilized the brand-new Flagship store in Chicago’s Lincoln Park as the backdrop to follow the Ambassadors as they led yoga, HIIT, and meditation classes, each in their own personal style.


  • Director Liam Chapple
  • Producer Kate Soczka
  • Producer Derek Goldsmith
  • 1st Assistant Director Kate Soczka
  • Colorist Julien Biard
  • Color Assistance Hatice Decker
  • Lead Flame Artist Michael Anderson
  • Flame Artist Steven Wind


  • Agency lululemon
  • AD Laura Vignale
  • Producer Ashley Tyndall
  • Director of Photography Kyle Pahlow
  • Editorial Company Whitehouse Post
  • Editor Ashley McGinn
  • Editor Luke Sloma
  • Mix Wave