Old Spice
Marvel Studios’ #ThorLoveAndThunder
Director Anthony Leonardi - Bullitt
Agency Wieden+Kennedy

Case Study


  • VFX Carbon
  • Executive Producer Matt McManus
  • Producer Vanessa Yee, Nathan Lueptow
  • VFX Supervisor Tommy Smith

  • 2D Lead Artist Pete Mayor 
  • 2D Artists Hannah Barnes, Jim Gomez 

  • 3D Animation Alex Rumsa 

  • C4D /End Cards Patrick Arrington


  • Brand Old Spice & Marvel
  • Marvel Aaron Evanson, Andy Staub, Holly Frank, Christopher Lisciandro 

  • Agency Wieden+Kennedy
  • Director Anthony Leonardi
Production Company Bullitt
  • Producers Jenni Sprunger, Nathaniel Greene

  • Director of Photography Trent Opaloch
Editorial Company Whitehouse Post 

  • Editor Josh Bodnar
Assistant Editor Nick O’Neill
Executive Producer Joanna Manning

  • Producer Lucia Villalta

  • Color Company 3
Colorist Stephen Nakamura, Tom Poole
  • Music Score Nicholas O’Toole

  • Sound Design IMN Creative

Want to smell like a God? Or the next best thing… an actor playing a God? From Old Spice and Marvel, Luke Hemsworth (a.k.a. the “award-winning Asgardian actor”) is once again taking on the role of ‘fake Thor’. Any Marvel fans out there will remember his previous appearance as the fake god of Thunder in Thor: Ragnarok, opposite the ‘real Thor’, his brother Chris Hemsworth.

Directed by Anthony Leonardi at Bullitt, the electrifying ‘Smell Worthy’ campaign is the perfect way to welcome the latest ‘Thor: Love and Thunder’ film to theatres.

Check it out in Adweek, Collider and Syfy.