Lenovo Go
Work Your Way
Director Liam Chapple - Carbon
Agency Ogilvy

Case Study

A colorful campaign for Lenovo Go

From Ogilvy and Carbon director Liam Chapple

The days of being in the office from 9 to 5 are changing. Lenovo Go accessories have your new “office” covered, wherever that new office might be! Follow our cast of characters as they seamlessly float through an array of working locations, all made possible by Lenovo Go’s portable products.

Shot in Mexico City on five sets, over three days, we designed and created these worlds from scratch, carefully planning interesting ways to transition from one world to the next. The visuals are inspired by colorful palettes, invisible VFX and a little in-camera trickery.

Carbon

  • Director Liam Chapple
  • Production Carbon
  • Executive Creative Director Liam Chapple
  • Executive Producer Nick Haynes
  • Producer Krystle Timm
  • Color Executive Producer Laurie Adrianopoli
  • Colorist Julien Biard
  • VFX Supervisor Tobey Lindback
  • Lead Flame Artist Chris Wieman
  • Lead CGI Artist Frank Grecco
  • Flame Artist Matt Reilly
  • Nuke Artist Greg Gilpatrick
  • Nuke Artist Jennifer Howard
  • Nuke Artist Danny Noren
  • Designer Carlos Nieto (DMP)
  • Storyboard Artist Mark Yates

External

  • Brand Lenovo
  • Agency Ogilvy
  • Creative Director Juan Dominguez
  • Creative Director Nicky Lorenzo
  • Producer Josh Kornrich
  • Senior Copywriter Hannah Daniel
  • Senior Designer June Oh
  • Associate Creative Director Aiden Lee
  • Production Services Habitant
  • Cinematography Charlie Sarroff
  • Editorial Company Whitehouse Post
  • Editor Nate Katz
  • Producer Melanie Klein

Storyboards





 

Set Design & Art Direction





 

Lights, Camera, Action, Transitions!