Case Study
Carbon
- Creative Director Jeff Boddy
- Executive Producer Matthew McManus
- Head of Production Tina Starkweather
- Producer Sean Russell
- Creative Lead Matthew Stevens
- Character Designer Tuna Bora
- Storyboard Artist Bill Halliar
- Animator/Illustrator Katrina Zimmerman
- Animator/Illustrator Michael Relth
- Animator Lizzi Anaka
- Composition/Conform Rob Foster
- Designer Caro Lopez
- 3D Artist Frank Grecco
External
- Client Invitae
- Agency The Many
- Producer Trevor Paperny
- Art Director Frank Garguilo
- Copy Writer Noah Sacksteder
- ACD Annie Johnston
- ACD Ashley Milhollin
- Managing Director Maggie Cadigan
- Sr. Project Manager Nicole King
- Sound Design Beacon Street Studios
Carbon teamed up with genetics health tech company Invitae on this animated campaign. The colorful film showcases Invitae’s at-home genetic screening kits, created to make the journey of parenthood as smooth and comforting as possible.
From character design and storyboards to 3D references and 2D/cel hybrid animation, the whole Carbon team worked across all aspects of the design and animation.
Explore the concept art and style frames that led to the beautiful final film.
