Moments Mean More
Director TWIN - Rakish
Agency Wieden+Kennedy New York

Case Study

Fun is the name of the game in FanDuel’s new ‘Make Moments More’ campaign, featuring rapid-fire design and animation from Carbon. Directed by TWIN through Rakish, the Wieden+Kennedy New York piece mixes our bespoke type design and VFX with live action sports and epic moments.

From cel animation and motion graphics to character animation and VFX, each typeface style was crafted to match the sport it highlights. Let the games begin!


  • Creative Director Marc Smith
  • Executive Producer Matt McManus
  • Producer Nathan Lueptow
  • CG Artist Patrick Arrington
  • CG Artist Wes Kandel
  • CG Artist William Sales
  • 2D Lead Michael Sarabia
  • 2D Lead Peta Mayor
  • 2D Artist Marc Smith
  • 2D Artist Katrina Zimmerman
  • 2D Artist Ema Saric
  • 2D Artist Shervin Etaat
  • Lead Flame Michael Sarabia
  • Flame Artist Michael Sarabia
  • Flame Artist Pete Mayor
  • Flame Artist Mark Youngren
  • Flame Artist Ed Nichols
  • Flame Artist Mark Anderson
  • Flame Artist Connor Mullaney
  • Flame Artist John Price
  • Flame Artist Hannah Barnes
  • Lead Designer Marc Smith
  • Designer Agustina Gastaldi
  • Designer Victor Bregante
  • Designer Tom Armand
  • Designer Tyler Gibb
  • Animator Marc Smith
  • Animator Katrina Zimmerman
  • Animator Ema Saric
  • Animator Shervin Etaat
  • Nuke Alejandro Taylor


  • Brand FanDuel
  • Director TWIN
  • Production Company Rakish
  • Executive Producer Preston Garrett
  • Producer Keeley Gould
  • Director of Photography Billy Peña
  • Agency Wieden+Kennedy New York
  • Creative Director Gerard Caputo
  • Copywriter Macie Soler-Sala
  • Art Director Krish Karunanidhi
  • Senior Agency Producer Sam Kilbreth
  • Executive Producer Dave Lambert
  • Editorial Company Whitehouse Post
  • Editor Adam Marshall
  • Executive Producer Caitlin Grady
  • Producer Ryan Smith
  • Color The Mill
  • Colorist Mikey Rossiter
  • Outsource CG (Creature Build) Origami Dollar

Practice Makes Perfect

Type exploration + Motion Madness

The Playoffs

Final Film