Case Study

Carbon reunited with Famous Footwear & mcgarrybowen to craft a festive campaign for the 2020 holiday season. Liam Chapple directed once again, merging saturated palettes with celebratory stop-motion visuals of photo-realistic shoes. Check out the full Famous Footwear case study here to learn more about our process.

Happy Holidays, with love from Carbon.

Credits

Carbon

• Director Liam Chapple
• Executive Creative Director Liam Chapple
• Executive Producer Derek Goldsmith
• Producer Jenna Gabriel
• Lead CG Arist Frank Grecco
• Animator Carlos Sandoval
• Animator Nick Johnnides
• Animator Max Benjamin
• 2D Animator Jahmad Rollins
• Compositor Tobey Lindback
• Compositor Adam Thompson
• FX Artist Ryan Hussain
• Lighter Kevin Lu
• Modeler Piotr Glabinski
• Rigger Martin Gunnarsson
• Flame Artist Chris Wiseman

External

• Client Famous Footwear
• Agency mcgarrybowen
• Producer Madison Amalfitano
• Creative Director Mike Wegener
• Scanning Shoot CUBO Designs