Coors Light
Director Set Free Richardson - HELO
Agency DDB

Case Study

Coors Light’s ‘Chillboards’ features hidden billboards that no one can see, but everyone can feel, directed by Set Free Richardson at Helo and colored by Bree Brackett, with DDB.

These “chillboards” use a special white roof coating capable of reflecting up to 85 per cent of sunlight and lowering surface temperature by 50-degrees, painted on 96 apartment buildings by street artist Andaluz The Artist. Keeping it literally very chill — & raising awareness and reducing electricity usage too!

How cool is that?


  • Colorist Bree Brackett
  • Executive Producer Nick Haynes
  • Producer Tia Perkins
  • Executive Producer, Color Laurie Adrianopoli
  • 2D Lead Jeff Charatz
  • 2D Artist Chris Wiseman
  • 2D Artist Matt Reilly
  • 2D Artist Joe Scaglione
  • Lead Designer Dmitry Morozov
  • Designer Dale Hyder


  • Brand Coors Light
  • Director Set Free Richardson
  • Production Company Helo
  • Agency DDB Chicago
  • ECD Rock Darlington
  • Producer Loreta Dilaveri
  • AD Rodrigo Jatene
  • Editorial Company Whitehouse Post
  • Editor Brian May
  • Executive Producer Kristin Angeletti
  • Head of Production Jojo Scheerer
  • Audio: The Works
  • Audio Mixer: David Axelbaum
  • Music & Sound: JSM Music