Case Study

Carbon

Creative Director Mat Stevens
Executive Producer Matt McManus
Producer Lauryn Grimando
3D Lead Sam Giersimcuzk
Desigenr/Modeler Ben Girdwood
Modeler Piotr Glabinski
Modeler Steven Browning
Rigger Martin Gunnarsson
Rigger/Animator Ohad Bracha
Animator Joshua Merck
Animator Alex Rumsa
Animator Katie Heady
Animator/Lighter Quin Barclay
Animator/Lighter -Sean Skube
2D Animator Carolina Lopez
2D Animator/Compositor Wes Kandal
Groom Supervisor Jesús Fernández
Mid Groom TD Muhammad Waseem
Junior Groom TF Marcelo Roberto Souza

External

Client Mattel
Creative Director Danielle Viale
Head of Video Production Lorraine Kraus
Sr. Writer Erin Foote
Art Director Yen Nguyen
Account Director Lisa Baca
Choreographer Richy Jackson
Sr. Manager Tenille Fonseca
S&P Associate Sonora Chase
Editorial Company Whitehouse Post
Editor James Dierx
Assistant Editor Nelson Mustain
Producer Jordan Stricklin

The world of Barbie is vibrant, colorful, and filled with movement. It was time to celebrate all of these things in their music video ‘Extra,’ directed by Carbon’s Mat Stevens. And celebrate we did.

Carbon’s partnership with Mattel resulted in this bright fully CG campaign and music video, inspired by Barbie’s style and infused with Barbie’s contemporary identity. Our design team created over forty fun films, all the way from teasers and unique doll videos to a very “Extra” music video.

We began by crafting storyboards and styleframes, and worked these looks into a choreographed dance routine filmed live with professional dancers. From there, we created CG versions of our five Barbie characters with the all-essential accessories: pets, fur coats, and hair. From the bright, poppy environments to additional hand drawn animations and motion graphics, we love the music video world we created.

Mattel sure do know how to bring the “Extra” to Barbie!