Case Study

“My story is not impossible, because I’m possible.”

In the newest installment of the adidas ‘Impossible Is Nothing’ campaign they champion the stories of seven women defying the odds to become successful in their fields.

‘I’MPOSSIBLE’ is directed by Natalie Rae at Object & Animal, with TBWA\Chiat\Day, and features an impressive roster of women: Squid Game actress Hoyeon Jung, volleyball player Tifanny Abreu, basketballer Asma Elbadawi, model Ellie Goldstein, runner Fatima Ibrahimi, Olympic gold medalist skateboarder Momiji Nishiya and yoga teacher Jessamyn Stanley.

Rated one of the Best Ads of February 2022 on The Drum.

Credits

Carbon

• Executive Producer Matt McManus
• Head of Production Tina Starkweather
• Producer Justin Rhee
• 2D Lead Pete Mayor
• 2D Lead Jim Gomez
• 2D Lead Julio León
• 2D Artist Marc Wellington
• 2D Artist Connot Mullaney
• 2D Artist Jean-Marc Demmer

External

• Brand Adidas
• Director Natalie Rae
• Production Company Object & Animal
• Executive Producer James Cunningham
• Producer Myriam Schroeter
• Director of Photography Zoe White
• Agency TBWA\Chiat\Day
• Executive Producer Shannon Worley
• Editorial Whitehouse Post
• Editor (HoYeon, Tifanny): Heidi Black
• Editor (Anthem & Momiji): Nick O’Neill
• Editor (Asma, Jessamyn, Fatima, Ellie): Lizzy Graham
• Assistant Editor: Jesse Richard
• Executive Producer Joanna Manning
• Head of Production Annie Maldonado
• Sound Company: Lime Studios
• Color Primary
• Colorist Kya Lou
• Color Producer Diane Valera
• Campaign Photography Laura McCluskey at Object & Animal
• Starring Hoyeon Jung, Momiji Nishiya, Asma Albadawi, Ellie Goldstein, Jessamyn Stanley, Tifanny Abreu, Fatima Ibrahimi