San Francisco is a city at the epicenter of beauty, fashion, food, tech, and culture, with a lasting connection to the LGBTQIA+ community, progressiveness, and inclusivity.

As a way to celebrate Pride Month this year, DDB San Francisco teamed with Equality California to launch Ride With Pride SF, a yearlong campaign to change the colors of the 6 MUNI train line to reflect the Pride flag colors. You’ll be able to see the campaign take many shapes – Snapchat filters, QR codes leading to interactive maps, posters, and on-the-ground representation at the SF Pride!

Be sure to sign their petition at RideWithPrideSF.com.

We are honored to work on such an important campaign with director James Frost at Tool, DBB San Francisco, editor Christine Wolf at Whitehouse Post, with our own Rob Churchill as CD.

Happy Pride!